Justin Michie's Internet Marketing Blog
May 15, 2007
What is Permission Based Internet Marketing?
Permission marketing is an Internet marketing strategy in which, in an attempt to avoid spamming and to increase customer trust and confidence, permission is asked prior to presenting the customer or potential customer with marketing materials (e.g., ads, emails, etc.). Such marketing is also known as opt-in marketing. This marketing methodology is one of the […]
May 5, 2007
A Brief History Of… And The Problem Of Spam
Spam is the abuse of electronic communications media by means of bulk mailing or messaging that is unsolicited by the receiving party. Most spam is commercial, oftentimes for products that are less than above par. Spam is a method of advertisement that costs very little to the sender but one that can cost the recipients […]
