Bartering is an ingenious way of getting more for less, which is great for growing your business. Instead of paying, you make a trade of products or services. The beauty of bartering is that it’s a winning situation for all. You get something to help further the success of your business by giving something you already have, which costs you a fraction of what you would otherwise have to pay. And the same is true for your bartering partner.

The internet has made bartering of products & services easier than ever before. Anybody and everybody who markets a product or service online is always looking for a good deal. Just because the Webmaster of that great site is asking for a large chunk of money to use some of that web real estate does not mean that he or she won’t take less, or even something other than money.

The point is, goods or services in exchange for space can be a great deal for you. Both sides save some money and received something they want. Web space is like airline seats; both are transient. If a plane leaves with an empty seat, the airline loses revenue. The same is true for a web site with empty ad space. Every visitor to that page without an ad means missing a chance at potential income.

While bartering is, by definition, a basic process, there are a few things to keep in mind. The following list will help you create a smooth and successful bartering experience, which may well lead you to many lasting bartering partnerships.

6 Rules for Successful Bartering

1. Be realistic. Think about the inventory and resources you have (products like ebooks, report, software as well as physical items, and services you can provide).

2. Use the retail price as your benchmark. This helps keep a consistent value and ensures fair exchanges. Leave room for negotiations.

3. Target properly. Who will want your product? Think about the market that generally buys your product.

4. Bartering means being creative. Don’t get stuck in the mindset of one product for one product. Your options are only limited by your creativity.

5. Make sure you are getting what you are worth. If you are negotiating with another site, they typically have a rate card on their site. These rates, like your product, are negotiable.

6. Look at traditional media. Most media outlets barter frequently. There are no rules that say you have to exchange a banner ad for a banner ad.

Determine what’s right for you. Bartering opens great new options for your business. Add bartering to your business deals and have some fun!

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