Eddie wanted desperately to have sex with this really cute, really hot girl in his office…

But she was dating someone else.

One day Eddie got so frustrated that he went to her and said, ‘I’ll give you $100 if you let me have sex with you…

The girl looked at him, and then said, ‘NO!’

Eddie said, ‘I’ll be real fast. I’ll throw the money on the floor, you bend down and I’ll finish by the time you’ve picked it up. ‘

She thought for a moment and said that she would consult with her boyfriend…So she called him and explained the situation.

Her boyfriend says, ‘Ask him for $200, and pick up the money really fast. He won’t even be able to get his pants down.’

She agreed and accepts the proposal.

Over half an hour goes by and the boyfriend is still waiting for his girlfriend’s call.

Finally, after 45 minutes the boyfriend calls and asks, ‘What happened…?’

Still breathing hard, she managed to reply, ‘The bastard had all dimes!’

Lesson: Always consider all potential outcomes of a business proposition before agreeing to it, or you may get screwed.

Here’s the gist of it: Work on your business, not in it. That’s it.

Here’s an example:

Let’s say that you’re a painter by profession. If you’re working in your business, that means you’re going out everyday and painting whatever it is that you paint and when you return home, you’re working on things like book keeping and equipment cleaning That hardly leaves any time for marketing, hiring, firing, training and in general, getting more business to earn more profits.

But, if you’re a painter and working on your business, that means that you’re taking some of the time you could spend painting, to work on drumming up new business or increasing the profit margin from the business you’re already receiving, thereby, increasing your overall profits.

Then, once you have full-time round the clock business, you hire and train someone to paint for you and work on getting more business. Rinse and repeat.

Though I can’t remember the exact study, at a seminar some time ago, the speaker quoted a study that found if you take just 2-3 hours a week, and work on your business, not in it, your sales will effectively double. From my experience, that’s 100% reality.

Even though we’ve been talking about painting, the same holds true to internet marketing.

If you spend all your time on tasks like bookkeeping, customer service, article and content writing, web design, copyrighting and so on, how much time is left for marketing and selling?

Not enough!

That’s why the rich will always get richer.

The concept is so simple. They can afford to hire people to do things for them that most people would need to do for themselves.

Think about it. If you had a full time housekeeper, nanny, cook, gardener, driver, pilot, personal assistant etc. how much more could you get done in a day? A lot!

In your online business, you need to outsource, outsource, outsource. You can’t do everything yourself!

I don’t write my own copy, do my own web design, programming, accounting, paperwork, article writing, search engine submission, article submission, editing or anything else that I can sufficiently outsource to someone else.

When it comes to my business, there are only 3 things I do each day; they are:

1. Managing my outsourcing- 1 hr

2. Responding to emails and coaching clients- 2 hrs

3. Marketing, improving on and growing my business, products and services- 2+ hrs

Now, not everyone will want to outsource everything right away. If you’re just starting out, you’ll want to do most of it yourself, but as you and your business grow, you’ll want to start outsourcing some of the everyday tasks that keep your business going.

The more you outsource, the more that you can accomplish and the more successful you’ll be.

Figure out what your time’s worth, and hire someone to do everything that’s not worth your time, or who can do it better than you.

Producing a blog is one of the quickest, cheapest and easiest ways to put your business’s products and services out there before a highly targeted consumer audience. As well, blogging is one of the most cost effective forms of Internet marketing and advertisement available. Below are five specific reasons why every online business should have a blog.

1. Publishing and maintaining a blog puts you (and keeps you) in touch with your customers. Think of your blog as an ongoing, casual and open conversation with your customers (and prospects). You are able to keep your customers informed as to the ongoings of your business and they, in turn, are able to leave feedback about your products and services. With a business blog, it is no longer just a relationship of seller to buyer, but rather a community, or at least sense thereof, begins to form around your products and/or services.

2. Publishing a blog encourages consumer participation and feedback (related to point 1 above). By stimulating discussion about your products and services (both the good and the bad) you are able to take action by responding to your customer directly, in the process reaching thousands of other potential customers.

This will serve you twofold. Firstly, by encouraging feedback, you get your customer’s likes and dislikes with regard to your products/services. This gives you the vantage point of seeing ‘what’s wrong’ (as well as what’s right) with your products/services so that you can fix any issues that need fixing and improve any processes that need improving. This shows customers that you stand behind your products and services and that you care about their experience as a consumer.

Secondly, it provides a venue from which potential customers can observe your interaction with present customers and thus inspires their confidence in you as well.

3. Having a blog for your business will also give you a certain measure of control over the discussion, complaints and questions about your products and services. Since you encourage feedback on your blog, most likely these will be funneled into your business blog rather than taking on lives of their own on other personal or consumer group blogs. This is a form of preemptive damage control.

4. Blogs also allow you the opportunity to demonstrate yourself as an expert in your particular field. If you want customers to trust you and to trust your business, you’ll have to earn it. One of the easiest ways to earn customer trust is by walking the walk that you talk- but you still have to get the ‘talk’ down first.

Write, and write voluminously on topics related to your products and services such that you establish yourself as an authoritative source in your particular field. Invite questions and feedback. Provide answers and solutions. In this regard, your blog functions in the role of perfect sales page by demonstrating the customer’s problem and then presenting your particular solution to the problem.

5. One of the most important reasons why every online business should have a blog is that blogs rank very highly in the search engine results. In this regard, a blog is a great way to optimize your website for better standing in the search engines.

Blogs rank so highly and this for several reasons. One is that blogs provide content – fresh content that tends to be updated on a regular basis. Second, blogs provide a platform for links, i.e., links back to your website, products, services, etc. which, as high quality and relevant links, raise your website’s overall standing with the search engines. Blogs are very useful tools for search engine optimization indeed. In fact, it is often the case that a business’s blog ranks more highly in the search engine results than does the business’s website!

If you have an online business, then you definitely need to publish a blog, if you haven’t already of course. If you don’t, then you are missing out on the many benefits of blogging. Get a blog started and watch a community form around your products and services, inspire customer trust and confidence, take control over the discussion related to your business, show off your expertise, and optimize your website’s ranking in the search engines. There are no real negatives to blogging – the only real negative is not having one!Подаръци