One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition.
In a short, [...]

We sometimes forget that before the Internet came along, a lot of very smart marketers perfected creative ways to get their message out to the general population. These techniques are tried and proven, and shouldn’t be forgotten, just because many people have moved to primarily marketing online.
The easiest way to passively get more traffic [...]

Reverb means to echo, or repeat therefore reverb marketing means to repeat your message using different mediums.
Since the average person has five senses: sight, smell, hearing, touch and taste, all of these senses play an important role in absorbing information.
In any kind of marketing, it makes sense to try and appeal to as many [...]