Permission marketing is an Internet marketing strategy in which, in an attempt to avoid spamming and to increase customer trust and confidence, permission is asked prior to presenting the customer or potential customer with marketing materials (e.g., ads, emails, etc.). Such marketing is also known as opt-in marketing. This marketing methodology is one of the [...]
Entries Tagged as 'Permission Marketing'
May 15th, 2007 · 1 Comment
Tags: Permission Marketing