Justin Michie's Internet Marketing Blog
January 10, 2007
How To Develop A Powerful USP for Your Direct Marketing Business
Why You Need a USP
One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over […]
