Justin Michie's Internet Marketing Blog



Entries Tagged as 'Unique Selling Proposition'

How To Develop A Powerful USP for Your Direct Marketing Business

January 10th, 2007 · 3 Comments

One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition.
In a short, [...]

Tags: Free Articles · General Marketing · Unique Selling Proposition


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