Reverb means to echo, or repeat therefore reverb marketing means to repeat your message using different mediums.

Since the average person has five senses: sight, smell, hearing, touch and taste, all of these senses play an important role in absorbing information.

In any kind of marketing, it makes sense to try and appeal to as many senses as you can. For example, an ad in a magazine has with a picture of a perfume or cologne, often has a sample of what it smells like. By allowing the reader to use two senses instead of one, it makes them twice as likely to remember that perfume or cologne. In this case they also get a sample, so in a sense (pun intended) they can try before they buy.

This is reverb marketing. Since Internet marketing is primarily about seeing and hearing, internet marketers are using this concept online to emphasize their messages. By combining the right blend of blend of sight and sound, on your website, or in your ads, you’ll see your response rates climb dramatically.

A website selling a kitchen gizmo of some kind might have a video of it in action on their site, and to make it most effective they can add a soundtrack and a voiceover. This would be a simple yet effective use of reverb marketing.

What will work best for your site? That exactly I cannot tell you. What I can tell you though, is by adding audio or video to your site with a strong call to action, you can significantly your newsletter signups, product sales and/or leads.

As is the nature of internet marketing, and marketing in general, l you’ll need to do some testing to find what works best. Though, you shouldn’t find it too difficult to find the right balance of sense stimulation.

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