Justin Michie's Internet Marketing Blog



Happy New Years!

January 1st, 2009 · 6 Comments ·

It’s that time of year again. Not the time to make New Years resolutions, but a time to sit back and take a look at your business.

Where are you now… and where do you want to be? What do you want to achieve in the next year? What are your goals for 2009?

Write them down somewhere specific where you’ll see them everyday. I know it might sound silly, but it works because it gets you thinking about how you’re going to achieve them and what it’s going to take to make it work.

Besides, goal setting is something that’s used by top performers all over the place. Top athletes create them. Million dollar CEO’s create them. And soccer moms create them too because they work and help to get more done and ultimately make you more successful.

Here’s the 3 steps to setting goals:

  1. Define your goals.
  2. Set mini subgoals.
  3. Create an action plan on how you’re going to achieve them.

Always set performance type goals that are measurable and realistic to achieve. Don’t make them too easy, but you also don’t want them to be nearly impossible to achieve.

If you’re new to goal setting, you can use the SMART mnemonic to get help get you started. SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Because internet marketing is still a relatively new technology that’s constantly changing, I don’t like to plan too long term. In this business, you can’t. But you can set goals for what you want to accomplish in the next month. In the next 3 months, 6 months or even 12 months.

    You might want to quit your job.

    You might want to create your own product.

    You might want to earn some extra income for a vacation.

    You might want to become a recognized expert in your niche.

    You might want to form a mastermind group.

    You might want to find a JV partner for a new project

What do you want to do in 2009?

Here are a few of my goals for the New Year:

  • To do $100,000 or more in online sales in February.
  • To outsource more, work smarter and be able to take an extra day off each week by the end of the year.
  • To add a minimum of an extra 25,000 opt-in subscribers to my list this year.
  • To rewrite and republish my Street Smart Internet Marketing book as a hardcover (textbook style).
  • To set up my business in such a way that I can spend 75% of my time working on the things that I enjoy doing most.

Goals are important, but what’s more important is how you’re going to achieve them. What’s it going to take to make them happen? What do you need to do to achieve them? Write that down as well and then work on setting it in motion.

Goal setting just doesn’t need to be limited to your business life, but can be done for your personal life as well. Maybe you want to pay off your mortgage or get married to a special someone or spend more time with your kids. How are you going to make that happen this year?

If you’re not a believer yet, goal setting and achieving is also an incredible motivational tool and in this business when many people are working from home, often by themselves, it’ll help keep you motivated, focused and on track. People who are laser focused and stay on track are often much more successful than those that aren’t.

So what are your goals for 2009?

Feel free to share some of them below- maybe you’ll inspire someone else and help to change their life.

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Tags: Business Growth · General Marketing · Internet Marketing

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